Case Analysis of Sephora Direct free essay sample

The main issue with Sephora Direct is that Julie Bornstein, Senior Vice President of Sephora Direct, wants to double the budget for social media, video, and mobile in 2011. For the funding to be doubled, Bornstein must first convince David Suliteanu, President and CEO of Sephora USA. To convince Suliteanu, Bornstein’s team must identify what the company could gain from â€Å"winning† in the social media, video and mobile space. Also, figuring out what a â€Å"win† will mean for the company and how to measure the success of these digital efforts is important for Sephora. Situation Analysis The Sephora Direct Group is responsible for all of Sephora’s direct marketing and digital initiatives, including Sephora. com and the Sephora Beauty Insider loyalty program. Sephora’s current budget is estimated to be about $20 million. Of this, about $7 million is spent on online advertising, with the bulk taken up by online-search advertising. Only about $1 million is devoted to social media, mobile and video representing slightly less than 5% of the total marketing budget. Bornstein would like the social media, video, and mobile budget for 2011 to increase by $1 million to a total of $2 million. Sephora spent millions on online-search advertising by buying thousands of keywords for brands, products, and beauty-related terms. Search advertising represented the single largest component of Sephora’s marketing budget and was the largest source of new traffic to the Sephora website. Email marketing to Beauty Insiders was also a key element of the marketing mix, and Sephora spent millions on the entire Beauty Insider program. Social Media is an important element for Sephora to invest in because it is becoming an increasingly popular way to shop and gain clients; especially its younger clients. According to Comscore, mobile shopping rose from $396 million in 2008 to $1. 2 billion in 2009, and was projected to reach $2. 4 billion in 2010. Bornstein wants the social media budget for 2011 doubled so Sephora can expand its mobile offering, participate in social shopping programs, create more videos, and increase its presence on Facebook and Twitter. Sephora primarily competes with department stores as well as single-brand prestige beauty stores and multi-brand specialty stores. ULTA is the closest competitor to Sephora. Sephora also competes with several large online merchants such as Amazon. com and Beauty.com, as well as hundreds of smaller sites such as Birchbox and Gilt Groupe. Major strategic alternatives Sephora has two major strategic alternatives: maintain the status quo and not double its social media budget for 2011 or Sephora can choose the alternative and double its social media funding. Status Quo Sephora is the largest prestige beauty specialty retailer in the wor ld, and are one of the top 50 retail sites in the U. S. Sephora has around 3 million users visiting its website each month. According to Comscore, during 2010, Sephora. com had 310,000 visits each day with 11 page views per visit. Sephora has captured approximately 30% of the U. S. online market, making Sephora the number-one beauty website. Sephora also had nearly 900,000 Facebook fans and 100,000 Twitter followers by 2010. Also in 2010, Sephora already had 15 million customers signed up for the Beauty Insider program, and about 80% of Sephora’s sales came from Beauty Insiders. If Sephora decides to maintain its status quo and not increase the social media budget for 2011, it could mean that Sephora’s competitors will have an advantage over them. Sephora may lose out on potential profit from clients who decide to go with Amazon.com or Beauty. com. With many of Sephora’s potential clients shopping online and through mobile devices, it would hurt Sephora to not invest in social media, video and mobile space. Double Funding Sephora’s web presence is an important part of its strategy because young clients are going online to make purchases and Sephora needs to be able to reach clients online and through apps. Bornstein believes a mobile app could help clients while shopping in stores by giving them the information they need such as ratings and reviews to make purchasing decisions. Bornstein also believes that a good mobile app would increase in-store purchases by providing instant answers to burning questions and could serve as a bridge between their website and their stores. Research has shown that 25% of shoppers with smartphones used them to make purchases during 2009. If Sephora Direct’s social media budget were doubled, Bornstein would have more funding to expand Sephora’s mobile offering, create more â€Å"how-to† videos for YouTube, and increase its presence on Twitter and Facebook. Sephora discovered that its clients, who engage with them through Facebook and other channels, purchase more than those who do not. The downside of doubling the social media budget for 2011 includes determining where the money would come from, and how the money if shifted to digitalwould be allocated. Bornstein will also have to figure out how to measure the success of the investment and the best way to calculate a more traditional return on investment (ROI). Calculating ROI is difficult because Sephora also creates emotional connections that are difficult to quantify. Decision Criteria While evaluating the decision of whether to double the social media budget for 2011, several important criteria need to be considered. These criteria will be the basis for analyzing both alternatives and choosing the most appropriate alternative. 1. Potential for Future Profits: Doubling the social media budgets primary purpose is to increase profitability. Will profits increase? Why will profits increase? 2. Maximize Customer Satisfaction And Retention: Customer satisfaction and retention is very important for Sephora to remain profitable. Will doubling their social media budget help increase customer satisfaction? How can increased customer satisfaction with Sephora’s social media increase profits? 3. Measuring Success If the Budget Is Doubled: Where will the money come from? What does it mean to â€Å"win† with social media? What can be gained from â€Å"winning? What would a win look like for the company? How can Sephora measure their social media success? Analysis of Alternatives Sephora must analyze the two alternatives: maintaining the status quo or doubling the social media budget for 2011. The criteria that will help make the decision are the potential for future profits, maximizing customer satisfaction and retention, and measuring success of the doubled budget. Investing Helps Potential for Future Profits Investing in social media will help acquire new clients because many regions do not have a Sephora store; therefore Sephora’s online presence can reach out to those regions to invite new clients and gain more profit. Sephora’s e-commerce was projected to generate 15-20% of Sephora USA sales in 2010. Another benefit of e-commerce is that Sephora.com offers higher margins than a typical store due to lower overhead costs. By 2009, consumers spent 16% of all online time with social media. According to Comscore, mobile shopping increased dramatically from $396 million in 2008 to $1. 2 billion in 2009, and was projected to reach $2. 4 billion in 2010. With the increased budget, Bornstein can increase Sephora’s Facebook presence. Bornstein wants to pur chase more online-display advertising on sites like Facebook because Facebook is the largest and fastest growing social media site with over 500 million worldwide users and a 53% reach in the U.S. in 2010. One industry analyst valued each Facebook fan at $3. 60 based on the average number of messages a typical fan receives and comparing that to the amount of paid-online impressions needed to reach the consumer with the same number of messages. Also, when the Sephora. com website became optimized for mobile users in 2010, the team saw an increase in purchases from mobile phones within days. Bornstein estimated Sephora would generate several million dollars of sales through mobile devices in 2010. Not Investing Hurts Potential for Future Profits If Sephora does not double their social media budget for 2011, Sephora would not be able to reach as many potential clients since Sephora will have less of an online presence. As a result, Sephora may lose customers to competitors like Ulta. com or Amazon. com. Sephora would also not have the funds to increase its Facebook and Twitter presence, which will hinder Sephora’s ability to reach more potential clients. Sephora would also not have the funds to create as many videos for YouTube, which has been helping Sephora, attract clients from all over the world. Finally, if Sephora Direct’s social media budget is not doubled, Sephora will not be able to create a Sephora app for Androids and BlackBerrys which can hurt profit because these apps have been shown to increase Sephora purchases. Investing Increases Customer Satisfaction and Retention Sephora’s website served as a forum where its customers could learn and discover about all the different makeup products offered. Sephora’s clients were able to click on any product and read reviews from customers to decide if they want to purchase the item. When Sephora’s website opened its ratings and review board, Sephora had 32,000 ratings and reviews posted within 24 hours. By September 2010, Sephora had over 1 million product reviews posted, because its clients wanted to talk with each other and Sephora’s experts. The investment would help enhance and regulate Sephora’s website. Sephora began uploading videos to YouTube in 2007 and tens of thousands of users were watching Sephora’s â€Å"how-to† videos. In 2009, Sephora brought all of its company-produced videos together on an â€Å"official† Sephora YouTube channel, which generated over 3 million views. Customers enjoyed watching these videos to learn how to apply the makeup products they purchased and learn about new products they may want to purchase. The investment would allow Sephora to create more videos for its viewers. Sephora’s mobile app helped customers by providing instant answers to questions. The iPhone app was focused on making shopping easier for their clients. Sephora’s clients that did not own iPhone’s also wanted a Sephora app for Android and BlackBerry devices too. With an increase in the social media budget, Sephora would be able to allocate money to creating apps for those devices and satisfy those clients. Bornstein believed that social media played an important role in helping Sephora listen to its clients. Facebook and Twitter allows Sephora to be in constant dialogue with its clients to find out what they like and want. Sephora’s clients also use Facebook as a way to let Sephora know when they are out of products or if they had a bad experience at a store. Sephora was able to use Twitter and Facebook to its advantage by spreading news about promotions, contests, events, and other timely information. Also, Sephora clients tweeted about Sephora when they came across a great product or a new promotion. An increase in the social media budget will allow Sephora to expand its Facebook and Twitter presence and monitor those sites better. Not Investing Decreases Customer Satisfaction and Retention As soon as the Sephora app for the iPhone came out, Sephora clients with Androids and BlackBerrys began voicing their complaints about not having an app for their phone. If the social media budget is not doubled for 2011, these clients will not be able to have apps for their phones and they will be unsatisfied and will use another beauty app instead. Sephora’s clients enjoy watching its â€Å"how-to† videos, which also helps Sephora reinforce its positioning as an expert advisor. However, due to the cost of the videos, Sephora will not be able to make as many videos as its clients would like without the additional funding. Without an increase in the social media budget, Sephora would have a harder time remaining in constant dialogue with its clients through Facebook, and its Facebook page would not be as carefully monitored which could allow spammers to take over. Measuring Success If Sephora decides to increase the social media budget, Bornstein will have to determine where the money will come from. Sephora had already reduced the number of new animations each year from 18 to 13 and have scaled back circulation of their catalogs. However, Sephora may need to scale back even more on the number of new animations and catalogs to accommodate the increased social media budget. Winning in social media means making a profit off of the investment put into increasing Sephora’s social media efforts. A win for Sephora would look like an increase in clients and therefore profit for the company. Sephora can measure the success of the increased social media budget by tracking the increase in Facebook comments, Facebook likes, Twitter followers, Beauty Talk members and posts, and mobile usage data. Sephora can also measure the success of the increased budget by measuring the increase in purchases from mobile devices. Recommendation: After analyzing both alternatives and considering the facts using the decision criteria, the results show that Sephora should double its social media budget for 2011. Since Sephora needs to reach its clients through social media to produce a higher profit, increasing its social media budget will help increase its profit. Also, because Sephora needs to make its customers happy to retain them and remain competitive, additional funds for apps, Facebook, Twitter, and YouTube will satisfy its clients and attract even more clients. For these reasons, Sephora should double its social media budget for 2011.

Analysis of Iinternational Marketplace †MyAssignmenthelp.com

Question: What is it that an exporter looks for in an international marketplace? Is it always the same or does it vary with market analysis? Answer: International Business For many exporters globally, there are key factors to consider while checking for export marketplaces for their products. Many a times, the export business may outwardly look simple, however there can be serious challenges in setting up a successfully export operations. In many parts of the world, exporters find different cultures, administration taxation schemes and these challenges can complicate easy set up for his her business overseas (In Barry, 2013).The export markets have great potentials for lucrative revenue generation and this one key reason many business crave for a pie of the international market place (Rugman, 2017). However, before venturing into the marketplace, there are several questions that exporters over time have considered as a basis of getting into the exporters arena. It is important for an exporter to know beforehand whether his/her commodity of export is adapted to meet the international standards for that particular market. The issue of regulations that are in place is also another consideration. For the exporter, they need to choose the best product for the market entry as that would either spell doom or victory in the industry. The local cultures and languages for where an exporter identifies the market need to be considered on how it would affect export of goods and services (Zuckerman, 2002). There is need to question on how customers will be reached whether directly or through distributors/ agents, the issue of demand versus supply plus after sale services, type of promotion and intellectual property protection. The ultimate consideration will be the revenue target from the venture (Taft, 2005). All this questions will enable an exporter decide appropriate market place to venture in after a critical analysis of business viability. References Barry, D., U.S. Commercial Service,. (2013). Exporters!: The wit and wisdom of small businesspeople who sell globally. Rugman, A. M., Collinson, S., Narula, R. (2017). International business. Harlow, United Kingdom: Pearson Education. Taft, R. A. (2005). Growing your business globally. Mason, Ohio: Thomson. Zuckerman, A. (2002). Operating globally. Oxford: Capstone Pub.

Walt Whitman Research Paper Example

Walt Whitman Paper Walt Whitman is most certainly the forefather of contemporary American prose and poetry. Whitman’s most celebrated work; Leaves of Grass has left a mark not only on American society but also on the work of Allen Ginsberg who is vastly reminiscent of Walt Whitman. I will begin this essay by paralleling the Leaves of Grass to Ginsberg’s Howl while incorporating the work and ideas of other contemporary Amesrican poets. To take one Allen Ginsberg poem as an example, we will be able to draw a corollary between Howl and the poetic style developed by Whitman: â€Å"I saw the best minds of my generation destroyed by madness, starving hysterical naked†¦Ã¢â‚¬  Whitman released himself from rhyme and measure and focused more fervently on identifying and naming the inhabitants of a specific world. Here we can see that Ginsberg is using the same poetic technique and often an idea is repetitively stressed in order to address the world in which he is speaking of. This idea of repetition is best seen in Whitman’s Song of Myself: We will write a custom essay sample on Walt Whitman specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Walt Whitman specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Walt Whitman specifically for you FOR ONLY $16.38 $13.9/page Hire Writer It cannot fall the young man who died and was buried Nor the young woman who died and was put by his side, Nor the little child that peep’d in at the door, and then drew back and was never seen again, Nor the old man who has lived without purpose, and feels it with bitterness worse than gall, Nor him in the poor house tubercled by rum and bad disorder, Nor the numberless slaughter’d and wreck’d, nor the brutish kobo call’d the ordure of humanity†¦ The stylistic similarities between Ginsberg and Whitman are clearly evident upon the first reading. Walt Whitman was able to open American poetry to a much freer subject and form, this is something that Ginsberg strongly took hold of. Whitman was a radical writer during his time and Ginsberg took similar risks in expressing himself through poetic means. Throughout the course, there has been an underlying theme of attempting to describe the world in whole as well as the individual’s relationship to society. In American society today it feels as though we are pushing individuals to â€Å"walk the road less taken. Ginsberg and Whitman I feel are comparable not only through their stylistic similarities but also through their relationship with societal morals. Ginsberg in the 1950’s was an ultra radical; he essentially was the intellectual basis for the Jack Kerouac â€Å"Beat Generation. † Whitman also challenged the â€Å"order of humanity† and expressed ideas foreign to society at the time of his writing. Modern day America is much more open to individual ity and diversity than it was just forty to fifty years ago. The work of a writer will project much more in a society resistant to outside ideas than it will in a more accessible minded society. Allen Ginsberg’s poem A Supermarket in Heaven is a romantic homage to the change of ideas from the 1850’s to the 1950’s. Ginsberg has an almost mystical attachment to be incorporated into the moment of the world. Whitman had a passionate desire to love and be apart of the world despite the world at times being unlovable. Nick Flynn in The Captain Asks For a Show of Hands also points to the need for man to have openness towards the world. In the fist poem of the collection, haiku (failed) Flynn writes: The thin thread that hold us here, tethered/ or maybe tied, together, What/ do you call it –telephone? horizon? song? Listen/ to yourself sing, We are all god’s children / we are all gods, we walk the earth These opening lines establish a connection between humanity or the lack there of, whether it is a telephone wire or song. Flynn also writes in seven testimonies (redacted) about the horrors, which occurred between the guards and Abu Ghraib detainees. Here again we find that in order for the reader to walk away satisfied the author must take a risk. This specific incident was a moment of great turmoil for America, yet similar to Whitman Flynn still encourages to love and be apart of the world despite it at times being difficult to live with. This is seen in his poem Imagination where he writes, â€Å"†¦the earth/ is dirt, our bodies dirt you/ floating there a hand’s-/ width above me, just until/ things blow over, that/ war, say, Jesus/ did we really just make it all up? It is almost as if he is saying that regardless of evil all humanity is composed of the same materials therefore we are all connected. Differing from Whitman and Ginsberg who were aspiring to gain connection Flynn is writing to regain that sense of connection. The fractured nature of Flynn’s writing became the pressing subject and goal of the book as he begins to decipher the voices of the media, military and government. We live in a world so enveloped with technology that it is difficult to establish a sense of security and trust between another human. There once was a time where a handshake sealed the deal, that hand is no longer valid unless it is â€Å"googled† or sent to a laboratory to ensure its security. Ginsberg wrote during the height of American conformity, the 1950’s, a time when there was still much societal improvement to be made, especially concerning civil rights. There was indeed a necessity to break barriers and restructure the way America viewed its ideal society. Now, as I think Flynn asserts, we have reached a position of heightened equality but our many options have confused the world as a whole and left it standing further disconnected. Ginsberg and Whitman’s theories on society were pragmatic while today the movement is driven much more out of emotion. Many of the contemporary American poets we have read struggle with either a parent, usually their father or a spouse. Nick Flynn himself lost his mother to suicide and met his father for the first time at the age of 27 while working at a homeless shelter. This may shine a brighter light on why he may be so driven towards gaining a greater connection with society. Terrance Hayes another contemporary writes from s similar place in his collection of poems entitled Lighthead. Hayes in Arbor for Butch depicts the cyclical nature of the world through the relationship with his father: I am with my newborn son and the man blood says is my father n a shit motel, and if each of us is, as I sometimes believe, the room we inhabit, he is a bed used until it is stained. Even if I knew this first meeting was our last, I would have nothing to offer beyond the life I have made without him. I think this is highly representative of an individual’s relationship to a society. Despite the speakers inability to establish a meaningful and significant relationship with his father his is still able to bring new life into the world. It goes to show that life is always in a constant state of motion, sometimes there are moments of connectedness and other times it seems to be a distant appeal. Again, we find an author who is not afraid to resist the norms of literary rule or society. Just as Whitman, Ginsberg and Flynn all break away from the standards of poetic writing so does Hayes. On the faculty page of Terrence Hayes at Carnegie Mellon University he writes that, â€Å"he aspires to a poetic style that resists style. † Speaking only in regards to the material read in this course it is evident that profound writing does not conform but rather challenges thought. These thoughts are also not always as refreshing as the wisdom written by Whitman, many times I was left with a bitter taste about America. Hayes writes in Support the Troops: I realize were it nor for the sacrifices of these young boys, America would no longer have its source of power. I have given considerable thought to your offer, but I simply am unable to offer my support. The nature of this poem is very ambiguous but it leaves me with the impression that he is unhappy with America and feels apart from it. Hayes stands himself apart from Ginsberg and Whitman here who acknowledge the negative aspects but still desire to be apart of the â€Å"ordure of (American) humanity. As I near conclusion I felt a need to include Wallace Stevens because he is able to establish a point of view that is still aside from the norm, but does it in a much more benign manner. In the Anecdote of the Jar he writes of a jar placed in the wilderness of Tennessee, â€Å"The wilderness rose up to it,/ and sprawled around no longer wild. / the jar was round upon the ground/ And tall and of a port in air. † This poem was written in 1919 a time when nature was being converted though industry in ways that never seemed possible. It points to the idea that the wild is tangible and as soon as humans incorporate the unnatural with the natural, the wild ceases to exist. This is an idea reminiscent of the modern environmentalist movement, but Stevens wrote this at the turn of the twentieth century. Wallace Stevens is also writing from the prospective of a capitalist, he was a lawyer and vice president of the Hartford insurance company. Americas current fragmentation seen through the work of Flynn, segments society in a way where it would seem impossible for a member of the capitalist elite to write profoundly on the imagination or wilderness as did Stevens. Through the works discussed in this essay there has developed a prevalent theme of connection not only to society but also to the world. Beginning with Whitman there has been a great deal of risk taken in order to get across an idea. Throughout the course of American society, the word risk has always had a prominent part from the revolution to where we stand today. All of the writes discussed are writing in hopes of a more open society, one that understands fragmentation is subsidiary to connectedness.

Serotiny and the Serotinous Cone

Serotiny and the Serotinous Cone Some tree species delay seed fall because their cones are dependent on a brief blast of heat to release seed. This dependency on heat during the seed production cycle is called serotiny and becomes a heat trigger for seed drop that may take decades to occur. Natural fire has to happen to complete the seed cycle. Although serotiny is primarily caused by fire, there are other seed release triggers that may work in tandem including periodic excess moisture, conditions of increased solar heat, atmospheric drying and parent plant death. Trees that have a serotinous tenancy in North America include some species of conifers including pine, spruce, cypress and sequoia. Serotinous trees in the southern hemisphere include some angiosperms like eucalyptus in fire-prone parts of Australia and South Africa. The Process of Serotiny Most trees drop their seeds during and just after the ripening period. Serotinous trees store their seeds in the canopy via cones or pods and wait for an environmental trigger. This is the process of serotiny. Desert shrubs and succulent plants depend on periodic rainfall for seed drop but the most common trigger for serotinous trees is periodic fire. Natural periodic fires occur globally, and on average, between 50 to 150 years. With naturally occurring periodic lightning fires over millions of years, trees evolved and developed the ability to resist high heat and eventually began using that heat in their reproduction cycle. The adaptation of thick and flame-resistant bark insulated the trees internal cells to direct flame and used the rising indirect heat from fire on cones to drop seed. In serotinous conifers, mature cone scales are naturally sealed shut with resin. Most (but not all) seeds stay in the canopy until the cones are heated to 122-140 degrees Fahrenheit (50 to 60 degrees Celsius). This heat melts the resin adhesive, the cone scales open to expose the seed that then drop or drift after several days to a burned but cool planting bed. These seeds actually do best on the burnt soil available to them. The site provides reduced competition, increased light, warmth and a short term increase of nutrients in the ash. The Canopy Advantage Seed storage in the canopy uses the advantage of height and breeze to distribute seed at the appropriate time onto a good, clear seedbed in satiating quantities enough for seed-eating critters. This masting effect increases the predator seed food supply to overabundance. With this abundance of newly added seed along with adequate germination rates, more seedlings than necessary will grow when moisture and temperature conditions are seasonally average or better. It is interesting to note that there are seeds that drop annually and are not a part of the heat-induced crop. This seed leakage seems to be a natural insurance policy against rare seed failures when conditions are adverse just after a burn and result in a full crop failure. What is Pyriscence? Pyriscence is often a word misused for serotiny. Pyriscence is not as much a heat-induced method for plant seed release, as it is an organisms adaptation to a fire-prone environment. It is the ecology of an environment where natural fires are common and where post-fire conditions offer the best seed germination and seedling survival rates for the adaptive species. A great example of pyriscence can be found in a southeastern United States longleaf pine forest ecosystem. This once large habitat is shrinking in size as fire is more and more excluded as land use patterns have changed. Although Pinus palustris is not a serotinous conifer, it has evolved to survive by producing seedlings that go through a protective grass stage. The initial shoot bursts in a brief bushy growth spurt and just as suddenly stops most top growth. Over the next few years, longleaf develops a significant tap root along with dense needle tufts. A compensating resumption of fast growth returns to the pine sapling around age seven.

Culture and development Essay Example | Topics and Well Written Essays - 250 words

Culture and development - Essay Example In this case most governments in these regions of the world strive to empower cultural heritage tourism through funding the indigenous art and design industries. This is in order to encourage local communities to maintain their cultures as it can act as a form of social entrepreneurship. West Bengal in eastern India is one of the regions in the world which have embraced the notion of social entrepreneurship in building community wealth (Chaudhury 162). The region is rich in cultural and natural resources. The communities in this region are focused on creative industries which are based on art and culture2. The communities have developed Art Business Hubs which offer cultural products as well as services which basically correlate with their traditions and natural surroundings. Apart from industrial development, culture acts as a medium in the formation of social capital. Social capital helps in the development of local industries through local investment as it promotes communal reliability (Thyer 77). People tend to form communal organizations which fund and market their cultural products thus utilizing natural beauty and architectural heritage to increase revenue generation and employment3. Culture is a key entity in the fight against ethnicity. It promotes diversity thus leading to the formation of a global village which is a positive factor in business and economic development. Therefore, culture is essential in both local and international

Thesis statement and Reaction Response Paper Essay

Thesis statement and Reaction Response Paper - Essay Example In many ways Doyle’s friendship with nationalists and individuals interested in the self-determination of people groups caused him to be viewed by individuals within the United Kingdom’s power structure as something of an outsider or, even worse, as something of an enemy. However, regardless of his tacit support for Irish Independent and other issues of a more domestic nature, Doyle also spent a large majority of his life campaigning against the immorality and injustice that colonialism represented. Within his piece entitled â€Å"The Crime of the Congo† Doyle illustrates the way in which the colonial powers of Britain, as well as many other European powers, were negatively impacting upon the happiness, well-being, and self-determination of an otherwise industrious and proud people fully half a world away. As a function of detailing how exceptionally horrific colonialism was, specifically within the Congo, Doyle focuses upon issues relating to long hours, slavery, a focus on profit and production with a disregard for humanity, and the innate levels of cruelty, and other issues that most Europeans might not be familiar with. Accordingly, with respect to the long hours, Doyle related to the fact that even though slavery was outlawed within Europe, it was still readily practice within many of the colonies. For instance, the individuals that were responsible for primary production and transporting the goods from one place to another oftentimes woke up at 6 o’clock in the morning and worked until 8 in the evening (Doyle, 2011). Whereas this was uncommon to say the least within England, the nature of the work and the manner by which these individuals were treated was tantamount to nothing more than slavery. If profits are high, they push for even further profitability and even more production; something that the individuals that are virtually enslaved in this process cannot

Discussion About The Sex Industry Essay Example | Topics and Well Written Essays - 2000 words

Discussion About The Sex Industry - Essay Example Criminalization of prostitution renders the women and girls who engage in the practice vulnerable. Legalizing prostitution would make it easier for prostitutes to report criminal acts against them- especially being sexually assaulted. Prostitutes seek assistance from pimps to make up for contractual and legal help, which is denied them; pimps protect them from their customers and police. Majority of prostitutes are constantly faced with the high threat of rape and violence. One research findings indicate that on average, a prostitute is raped an average of 31 times annually. Since prostitution is a criminal offense subject to arrest and prosecution, hardly any prostitute reports such violations perpetrated to them, and even when they do the authorities fail to take them seriously or to follow up and act on the case urgently and professionally as they would with other women not engaged in prostitution. For instance, reports indicate that only four percent of women prostitutes who are violated or assaulted ever report the crime. Legalization of prostitution would get rid of the pimps and others, such as clients and purveyors, who exploit and violate those in the prostitution enterprise.Legalization of prostitution would conversely mean government regulation, taxation and a number of laws to regulate the profession. Many prostitutes would not be supportive of this. Without the government control, most prostitutes enjoy a great deal of independence; a prospect that would be taken away by the legalization of prostitution.... Legalizing prostitution would make it easier for prostitutes to report criminal acts against them- especially being sexually assaulted. Prostitutes seek assistance from pimps to make up for contractual and legal help, which are denied them; pimps protect them from their customers and police. Majority of prostitutes are constantly faced with high threat of rape and violence. For instance, one research findings indicate that on average, a prostitute is raped an average of 31 times annually (Spector 17). Since prostitution is a criminal offence subject to arrest and prosecution, hardly any prostitute reports such violations perpetrated to them, and even when they do the authorities fail to take the seriously or to follow up and act on the case urgently and professionally as they would with other women not engaged in prostitution. For instance, reports indicate that only four percent of women prostitutes who are violated or assaulted ever report the crime (Spector 21). Legalization of pr ostitution would get rid of the pimps and others, such as clients and purveyors, who exploit and violate those in the prostitutionenterprise. Legalization of prostitution would conversely mean government regulation, taxation and a number of laws to regulate the profession. Many prostitutes would not be supportive of this. Without the government control, most prostitutes enjoy a great deal of independence; a prospect that would be taken away by legalization of prostitution.Legalization would mean fixed working areas- the so-called red-light districts, registration as prostitutes, taxes and other levies charged by the government or various authorities such as local municipalities. The registration could expose the woman and