Hamlet :: essays papers

Hamlet Compare and contrast between Hamlet and Laertes William Shakespeare’s â€Å"Hamlet† is known as the best tragedy play of all times. Each one of the characters has their own unique personality, but some of them are very alike. Hamlet, the main character, and Laertes, one of the other leading roles, are very much alike but at the same time slightly different. Their experiences collide and they both make some decisions, which change their lives forever. Hamlet and Laertes both display impulsive reactions when angered. Both Hamlet’s and Laertes’ fathers were killed. When Laertes discovered that his father’s been murdered he immediately assumes that Claudius is the killer. As a result of his speculation he moves to avenge Polonius’ death. Laertes lines in Act IV Scene 5 provide insight into his mind displaying his desire for revenge at any cost. â€Å"To hell, allegiance! Vows, to the blackest devil! Conscience and grace, to the profoundest pit! I dare damnation. To this point I stand, that both worlds I give to negligence, let come what comes, only I’ll be revenged most thoroughly for my father.† (Act IV Scene 5 lines 136-141) In contrast to Laertes speculation of his father’s killer, Hamlet assumes the individual spying on his conversation with Gertrude is Claudius. â€Å"Nay, I know not. Is it the King?† (Act III Scene 4 line 28). Without thinking, Hamlet automatically thrusts out attempting to kill who he believed was Claudius and actually kills Polonius. Fury and frustration instigate Hamlet’s and Laertes’ indiscreet actions and causes them not to think of the consequences that may follow. Hamlet and Laertes share a different but deep love and concern for Ophelia. Laertes advises her to retain from seeing and being involved with Hamlet because of his social status. He didn’t want her to get her heart broken by Hamlet, since he believed that his marriage would be arranged to someone of his social status, and that he would only use and hurt Ophelia. Hamlet on the other hand, was madly in love with Ophelia but it languishes after she rejects him. Ophelia’s death caused distress in both Hamlet and Laertes and it also made Laertes more hostile towards Hamlet. Association with their families makes Hamlet and Laertes even more similar. The love and respect that they have for their fathers bring them to life threatening situations. Hamlet compares his father to a sun god â€Å"Hyperion† and similarly Laertes highly respects and loves his father Polonius.

Argument Essay Random Drug Testing

ARGUMENT ESSAY RANDOM DRUG TESTING Drug abuse has always been a very delicate question as it always it deals with the health, well-being and even lives of human beings belonging to any country. Many people have argued that mandatory drug testing is a violation of their civil rights guaranteed by the Constitution. The Fourth Amendment grants you the right against unreasonable searches and seizures, otherwise known as a person's right to privacy.However, employers have the right to know whether or not the people working under them are stable to do their jobs. Indeed, for safety of all the humans randomly drug testing is the best way to maintain the quality of the employees. Legalizing drug testing has provoked quite an upheaval. Advocates claim that employers have every right to expect their workers to be sober on the job, especially when safety and security are on the line.Although, those who oppose random drug testing, argue that testing positive may not necessarily mean that the emp loyee was intoxicated while working that all it proves is that they likely put a buzz on, someplace, sometime. So they all mean that randomly drug testing may interfere the employee`s personal life which is not really necessary to maintain his/her job safely. By the way ,this kind of un trustful behavior may damage the relationship between the employers and employees. However, drug addiction is a very complex illness that many people do not become aware of until it is too late.All people have different reasons for doing drugs that have this illness, but all of them have many things in common including: unreliability – a very common characteristic when diagnosed with a drug addiction problem, and depression – a state that degrades a person's state of life and causes a loss of interest in everything they do(Wilson). By the way, teenagers are out of high school over 80 percent of them have experimented with drugs and alcohol. When they move on past graduation and into the unsupervised years of college this shocking statistic even goes up.If it is so easy for minors to obtain illegal substances, a working adult has an even greater opportunity to acquire them. Countless people could be using drugs and alcohol on a regular basis that no one would even know about. Not more than one month goes by before you hear about some teenager dying in a car accident because of alcohol and his parents being shocked, or about neighbors that were stunned by a murder that happened in their neighborhood by a man who seemed to be just like everyone else. The truth is nobody can really know what someone is doing behind closed doors, and it could end up hurting someone else.Drug misuse is associated with domestic violence, increased involvement with crime and police and decline in work quality. Obviously these characteristics would not even make a close to feasible argument as to why a person like that would be a candidate for any job(Terry). Because no person in their rig ht state of mind would describe themselves in that manner during an interview, a simple drug test would show that information without anyone being hurt. It may vary depends on the situation because of that being prejudice about this topic may be conclude with the fire of your innocent and hard worker employee.Drug abuse is getting increase day by day and it brings many concerns for parents ,employers and school directors. Because of all the responsibility of the safety is on the leaders shoulders, we should accept all the things that they have been doing for the maintenance of safety. In this point of view, as it is not ethically true randomly drug testing may abused. Additionally, it may prevent the future danger possibilities which may cause the bankruptcy of the company(Danny, p. 53). Because of all these dangers a little bit of prevention would be ignored.Some people may reject these kind of checkups but they would logically accept because people may abuse things if they have ch ance. Finally, as an employer you have a responsibility to oversee the people that work for you and you are accountable for their actions on the job. Ethically, randomly drug testing may interfere the employees personal life it is essential to make it for the safety of the job. Because of the drug abuse is widely distributed and has many side effects on people`s daily life , employers have rights to check up their employees.It is only logical that they have the right to know whether or not their employees are capable of doing something that could hurt their company or the people who use their services, or whether they just wouldn't be productive enough to produce an acceptable quality of work. Sometimes we can do things which we do not prefer but because of the importance of situations may forced ourselves to do them. Work Cited Danny, Michael. Drug Warriors. London: London press,2009. Terry, Steve. Employments Drug. New York: Macmillan,2007. Wilson, John. Against To The Drug Addict ion. Los Angeles: Penguin,2005.

The Greatest Degree Of Emotional Intelligence Essay

Describe a leader you admire who showed the greatest degree of emotional intelligence. What are examples of ways they used this? I am a member of Greek Life on Sonoma State’s campus. Within each organization, strong committees and leaders play great roles in furthering their interests and values. As a result of participating in this organization, I have been exposed to the incredible leader that is our current President, Sam. Day in and day out, this young woman works to support our organization and does so by utilizing her incredibly developed emotional intelligence. As defined by Bruno (2008), â€Å"emotional intelligence is the ability to read people as well as we read books† and respond to that information accordingly (p. 18). This young woman has a gift for reading people and she utilizes this skill in every interaction she has with other members in the organization. I was a grade level delegate on the Standard committee that handles risk management issues. I atte nded meetings in which we discussed behavioral issues with specific members in order to solve and further assist their needs. Sam always played a pivotal role in these meetings. Often girls would come in ranging in emotions yet, regardless Sam always knew how to best respond. She would read the girl’s body language and would adapt the way in which she approached the difficult topic to meet their needs. Sam is also an incredibly empathetic person. She is constantly working to gain an understanding of people’sShow MoreRelatedThe Greatest Degree Of Emotional Intelligence Essay1068 Words   |  5 Pages1) Describe a leader you admire who showed the greatest degree of emotional intelligence. What are examples of ways they used this? As a member of Greek life on Sonoma State’s campus, I have been exposed to countless forms of leadership. Within each organization, strong committees and leaders play great roles in furthering their interests and values. As a result of participating in my organization, I was introduced to the incredible leader that is my chapter’s current President, Sam. Day in andRead MoreEmotional Intelligence : Can It Be Taught At Distance Learning Mba Programs?1055 Words   |  5 PagesEmotional Intelligence Students Name University Name, Course Number Emotional Intelligence: Can it be taught in Distance Learning MBA Programs? Today, managers need more than just top notch technical and intellectual skills. Leaders in healthcare, business and technology are learning that successful managers need high Emotional Quotient (EQ) or Emotional Intelligence (EI) to work effectively. This paper will define EQ and EI and then explore why these skills improve workplace functioningRead MoreWhat Makes A Leader? Essay932 Words   |  4 Pagesâ€Å"What Makes a Leader?† was very insightful into what makes a person a leader. It proved to provide relationship between emotional intelligence and the effective performance of leaders in organizations. In 2010, I was taking my first Undergrad Degree class at Liberty University in Virginia. The class was a Professional Business writing class that was a requirement for all degree seekers. In the first lecture, the professor noticed about half the class was made up of military professionals. He statedRead MoreImportance Of Religious Leadership And What It Is Not1373 Words   |  6 PagesExplain how the understanding of religious leadership has changed throughout one’s career. It will also discuss roles and responsibilities of religious leadership as a company grade Chaplain and field grade Chaplain. Finishing by discussing what emotional intelligence in leadership looks like through the lens of being a religious leader. To understand what Religious Leadership is one must determine the definition of the word â€Å"leadership.† The Army describes leadership as, â€Å"An Army leader is anyone whoRead MoreModern Medicine Lacks Emotional Intelligence1277 Words   |  6 Pagespersonal care and attendance. Patients uncover themselves encased in white-stricken walls, reeking of rubbing alcohol, as they wait for their five-minute interaction with an emotional-deficient healthcare provider. Based on my experiences and the text, I do agree with the author that modern medicine lacks emotional intelligence, as healthcare providers generally disregard patient tears while continuing to present medical facts. The truth stands, â€Å"Medicine in modern society has defined its mission itRead MoreEQ vs. IQ1459 Words   |  6 Pagesyou do? Do you grab the gooey goody the minute shes out the door? Or do you patiently sit there resisting temptation hoping to double your treat upon her return? Do you know that your our reaction to this situation may very well determine the degree of your success in life? A similar study with children was actually conducted by a psychologist using marshmallows. The study showed that children who had the ability to restrain themselves and reap the reward of a second treat generally grew upRead MoreWhat Makes A Leader A Good Leader? Essay1528 Words   |  7 Pagesis that a good leader must have high intellectual abilities and technical skills in order to be successful. However; according to Daniel Goleman, there is a good relationship between the emotional intelligence of a leader and the effectiveness of their leading (Goleman). A good leader needs to have a high degree of self-awareness, he/she needs to be self-regulated and have empathy. Along with these characteristics, I also believe that a leader needs to be trust worthy and have the skills to makeRead MoreIs College Worth It?1073 Words   |  5 Pagesthat college is a must go and that there ar e no failures. However some may think different. A lot of people may think that not setting a foot in a university or community college does not make them successful and that they will do just fine without a degree towards a career. We all know once someone graduates they are not always guaranteed a successful life with well-paid career and awesome benefits for you and your family. There are different views from both sides of this debate. There are people whoRead MoreEmotional and Cognitive Intelligence2425 Words   |  10 PagesCognitive intelligence and emotional intelligence have both been widely examined with regard to their effect on individual workplace abilities. A critical comparison of the two concepts will be the basis of this essay. Some theorists have hypothesised that the ease with which an employee can process information and work towards solutions (our cognitive intelligence) is the key aspect in our ability to contribute to the workplace, particularly in more complex environments (Viswesvaran Ones, 2002)Read MoreTerrorism Tactics1129 Words   |  5 Pageshuman nature. Throughout human history, man has always invented new ways to annihilate one another. With recent advances in terrorism, counterterrorism has developed a new type of counter. After September 11, 2001 under President Bush the Central Intelligence Agency would be the first into Afghanistan, thus compiling names to a secret list of high-v alue target and could be killed without presidential approval (Shaw and Akhter, 2014, P11). This would begin a new strategy of gathering names of terrorist The Greatest Degree Of Emotional Intelligence Essay 1) Describe a leader you admire who showed the greatest degree of emotional intelligence. What are examples of ways they used this? As a member of Greek life on Sonoma State’s campus, I have been exposed to countless forms of leadership. Within each organization, strong committees and leaders play great roles in furthering their interests and values. As a result of participating in my organization, I was introduced to the incredible leader that is my chapter’s current President, Sam. Day in and day out, this young woman works to support our organization and does so by utilizing her incredibly developed emotional intelligence. As defined by Bruno (2008), â€Å"emotional intelligence is the ability to read people as well as we read books† and respond to that information accordingly (p. 18). She practices this intelligence with every member of the chapter, finding the best method to respond and act. This young woman has a gift for reading people and she utilizes th is skill in every interaction she has with others. I was a grade level delegate on the Standard committee that handles risk management issues and attended meetings, in which we discussed behavioral issues with specific members to solve problems and further assist their needs. Sam always played a pivotal role in these meetings, showing incredible conflict management skills. Often girls would come in to meetings with a wide range of emotions, including anger, sadness, and frustration. Regardless of their emotional state,Show MoreRelatedThe Greatest Degree Of Emotional Intelligence Essay2546 Words   |  11 PagesDescribe a leader you admire who showed the greatest degree of emotional intelligence. What are examples of ways they used this? I am a member of Greek Life on Sonoma State’s campus. Within each organization, strong committees and leaders play great roles in furthering their interests and values. As a result of participating in this organization, I have been exposed to the incredible leader that is our current President, Sam. Day in and day out, this young woman works to support our organizationRead MoreEmotional Intelligence : Can It Be Taught At Distance Learning Mba Programs?1055 Words   |  5 PagesEmotional Intelligence Students Name University Name, Course Number Emotional Intelligence: Can it be taught in Distance Learning MBA Programs? Today, managers need more than just top notch technical and intellectual skills. Leaders in healthcare, business and technology are learning that successful managers need high Emotional Quotient (EQ) or Emotional Intelligence (EI) to work effectively. This paper will define EQ and EI and then explore why these skills improve workplace functioningRead MoreWhat Makes A Leader? Essay932 Words   |  4 Pagesâ€Å"What Makes a Leader?† was very insightful into what makes a person a leader. It proved to provide relationship between emotional intelligence and the effective performance of leaders in organizations. In 2010, I was taking my first Undergrad Degree class at Liberty University in Virginia. The class was a Professional Business writing class that was a requirement for all degree seekers. In the first lecture, the professor noticed about half the class was made up of military professionals. He statedRead MoreImportance Of Religious Leadership And What It Is Not1373 Words   |  6 PagesExplain how the understanding of religious leadership has changed throughout one’s career. It will also discuss roles and responsibilities of religious leadership as a company grade Chaplain and field grade Chaplain. Finishing by discussing what emotional intelligence in leadership looks like through the lens of being a religious leader. To understand what Religious Leadership is one must determine the definition of the word â€Å"leadership.† The Army describes leadership as, â€Å"An Army leader is anyone whoRead MoreModern Medicine Lacks Emotional Intelligence1277 Words   |  6 Pagespersonal care and attendance. Patients uncover themselves encased in white-stricken walls, reeking of rubbing alcohol, as they wait for their five-minute interaction with an emotional-deficient healthcare provider. Based on my experiences and the text, I do agree with the author that modern medicine lacks emotional intelligence, as healthcare providers generally disregard patient tears while continuing to present medical facts. The truth stands, â€Å"Medicine in modern society has defined its mission itRead MoreEQ vs. IQ1459 Words   |  6 Pagesyou do? Do you grab the gooey goody the minute shes out the door? Or do you patiently sit there resisting temptation hoping to double your treat upon her return? Do you know that your our reaction to this situation may very well determine the degree of your success in life? A similar study with children was actually conducted by a psychologist using marshmallows. The study showed that children who had the ability to restrain themselves and reap the reward of a second treat generally grew upRead MoreWhat Makes A Leader A Good Leader? Essay1528 Words   |  7 Pagesis that a good leader must have high intellectual abilities and technical skills in order to be successful. However; according to Daniel Goleman, there is a good relationship between the emotional intelligence of a leader and the effectiveness of their leading (Goleman). A good leader needs to have a high degree of self-awareness, he/she needs to be self-regulated and have empathy. Along with these characteristics, I also believe that a leader needs to be trust worthy and have the skills to makeRead MoreIs College Worth It?1073 Words   |  5 Pagesthat college is a must go and that there ar e no failures. However some may think different. A lot of people may think that not setting a foot in a university or community college does not make them successful and that they will do just fine without a degree towards a career. We all know once someone graduates they are not always guaranteed a successful life with well-paid career and awesome benefits for you and your family. There are different views from both sides of this debate. There are people whoRead MoreEmotional and Cognitive Intelligence2425 Words   |  10 PagesCognitive intelligence and emotional intelligence have both been widely examined with regard to their effect on individual workplace abilities. A critical comparison of the two concepts will be the basis of this essay. Some theorists have hypothesised that the ease with which an employee can process information and work towards solutions (our cognitive intelligence) is the key aspect in our ability to contribute to the workplace, particularly in more complex environments (Viswesvaran Ones, 2002)Read MoreTerrorism Tactics1129 Words   |  5 Pageshuman nature. Throughout human history, man has always invented new ways to annihilate one another. With recent advances in terrorism, counterterrorism has developed a new type of counter. After September 11, 2001 under President Bush the Central Intelligence Agency would be the first into Afghanistan, thus compiling names to a secret list of high-v alue target and could be killed without presidential approval (Shaw and Akhter, 2014, P11). This would begin a new strategy of gathering names of terrorist

Tony Kushner s Angels Of Americ A Gay Fantasia On...

The Struggles Accompanying Homosexuality in Tony Kushner’s Angels in America Set in the late 1980s, a period of regression and tragedy for the homosexual community, Tony Kushner’s play, Angels in America: A Gay Fantasia on National Themes, explores the lives of four gay men living in New York. Kushner’s two part drama expounds some of the many difficulties encountered by gays during this time period. While two of his characters, Joe Pitt and Roy Cohn, both struggle significantly with their sexual orientation and identity, their troubles surface as a result of different aspects of their lives. Joe Pitt, who, as it becomes clear, is a closeted homosexual, holds both political and religious views that do not mesh well with his sexual orientation. Current Reaganite and lifelong republican, Joe was raised on conservative, right-wing values. As if that weren’t enough, Joe is also a Mormon and belongs to a religious community that forbids any sexual behavior between two people of the same gender and deems such homosexual acts a sin punishabl e by a disciplinary council (â€Å"Homosexuality†). During his first homosexual encounter, Joe expresses his fears of punishment not simply from his church community, but from God himself: JOE: I†¦ want†¦ to touch you. Can I please just touch you†¦ um, here? (He puts his hand on one side of Louis’s face. He holds it there.) I’m going to Hell for doing this. (123) As a result of his religious upbringing, Joe believes that acts of homosexuality

The Golden Age of Rome - 873 Words

The Roman Empire is one of the most prominent civilizations that has walked the face of the Earth. The amount of amazing things that took place because of the Romans is astonishing in its own right, so for the time period of the Pax Romana to be considered the greatest age of Rome, there must have been some great achievements that had taken place during these first two centuries. With the rise of Rome coming from Augustus Caesar during this time, Rome also had its declining downfall come soon after. Rome’s legacy was left in many places during the time, and still to this day is expressed throughout the modern world. The Pax Romana lasted from roughly 31 B.C.- 180 A.D. During this time period, the state of the Roman Empire was at its†¦show more content†¦One of the major works during this time was the Aeneid, which was written by Virgil at the request of Augustus. This work of literature was based on Augustus and his role in founding the empire. In this also included, â€Å"Roman virtues- patriotism, devotion to the family, duty to the state, and a strong sense of religion.† Other classical writers of the time were Horace, whose poetry was based on the value of moderation and the beauty of friendships. The two major leaders in the art of science were Ptolemy and Galen. Ptolemy was a scientist of math, geography, and astronomy. He wrote, Mathematical Composition which was the prominent all the way through The Middle Ages. As Ptolemy was to math and astronomy, Galen was the prominent medicinal scientist of his time. He was known for dissecting humans and also animals. Even though much of his work was found to be wrong, his contribution to the future of anatomy was great. Roman government was now being governed differently and with this came new law. Roman law started off by passing through two stages, the formation of civil law and the formation of the law of nations. The law of nations came to be applied throughout the empire, although i t never fully applied local law. These laws were brought about to bring everyone together. The government was also being run differently because unlike in the past where the Republic was corrupt and wanted to exploit each other, the Empire was tryingShow MoreRelatedThe Golden Ages : Greece, Rome, and China Essay1360 Words   |  6 PagesThe Golden Ages : Greece, Rome, and China The Golden Ages of Greece, Rome, and China were periods when certain cultures reached many achievements in certain fields. These fields could include drama, poetry, sculpture, philosophy, architecture, math or science. Their achievements in education, technology, and government have greatly influenced modern society. The artistic and literal legacies of these periods continue to instruct and inspire people today (Beck 120). In Ancient Greece, theRead MoreThe Greatest Accomplishments of the Pax Romana?1214 Words   |  5 PagesThe Pax Romana A golden age is a period of cultural accomplishments brought on by economic prosperity and relative peace. The Roman empire experienced a golden age after the fall of the Roman Republic, arguably one of the greatest golden ages in history. The Pax Romana began in 27 B.C. and it reigned for 200 years before falling. The Pax Romana was a time of great prosperity with many accomplishments. The Pax Romana was not only significant because of the amount of wealth and power it wieldedRead MoreThe Rise And Fall Of Empires1580 Words   |  7 PagesEmpire because of the way that tolerance allowed and caused the empire to rise, enter its golden age, and fall. The Roman Empire was a â€Å"hyperpower† that lasted from 44 BCE to 476 CE. The empire contained Western, Southern, and Eastern Europe, along with North Africa; thus, there was an abundance of culture from many different conquered groups. Romans wanted to make these conquered nations provinces of Rome. The Roman Empire began (and the Roman Republic ended) with the assassination of Julius CaesarRead MoreWashington Vs. Roman Empire1648 Words   |  7 PagesWashington was concerned about tax revenues as well as establishing financial institutions, likewise to Rome. Culturally, Washington emulated the Roman Empires form of architecture, although both Rome and Washington were not culturally significant. Although, regardless of whether Rome possessed a myriad of aspects, which positively benefitted them, therefore enabling them to experience a golden age; internal conflicts as well as political and economical tribulations ultimately lead to the downfall ofRead MoreAugustus s Influence On The Roman Empire1260 Words   |  6 PagesAugustus is known to be the first Roman emperor, and the founder of Rome, known for politically transforming the Roman republic to the early Roman Empire. During his rule his influence on artwork and architecture illustrated a classical style, and often they was a reflection of the †Å"public image† of his rule, as well as his â€Å"new agenda†. (115) Augustus was quickly seen as a restorer of Rome. Augustus commissioned many large scale building projects such as the Campus Martius, as well as elaborateRead MoreThe Augustan Reformation : Responsive Or Ideological?1281 Words   |  6 PagesIdeological? The government and laws of ancient Rome emphatically ruled the people who resided there. However, Caesar’s assassination in 44 B.C. brought out anarchy. The lower classes, which were very much in support of Caesar, became infuriated that a group of aristocrats had murdered him. Antony, who had arrived with the intent of taking control of Rome, and Octavian, later to be referred to as Augustus, formed an uneasy alliance in order to try and reunite Rome. However, the two eventually turned againstRead MoreThe Silver Age Of Latin Literature898 Words   |  4 Pages The Authors of the Silver Age of Latin Literature The Silver Age of the Classical Latin period is considered to have taken place A.D 18-133. The Silver age has been generally criticized as being inferior to the Golden Age which had produced many writers of distinction, many of them men of action such as Julius Caesar and statesmen and orators such as Cicero who was able to express abstract thought with clarity. The golden Age gave rise to the idea that an author shouldRead MoreChina s Rule Under Legalism And Launching A Military Campaign875 Words   |  4 Pagesnon-existent during the age of the warring states as there were rivalries between the seven competing kingdoms. Shihuangdi of the state of Qin tried to reunify China through Legalism and launching a military campaign. After the collapse of Shihuangdi’s brutal policies, China switched over to the milder and moralistic rule of the Han dynasty that followed. To try and restore China into something great, the people underwent changes to find a solution that would end the disorder. Likewise, Rome also experiencedRead MoreWhy Augustus Caesar was a Better Ruler than Julius Caesar652 Words   |  3 PagesThe two greatest leaders of Rome are without a doubt Julius Caesar and Augustus Caesar. These two men have defined leadership for a country. Many other countries have modeled their ethics and used them as their own to better themselves as a whole. Without these two men, our world would not be the same in just about every way. Although these two men were both great, one of them was better than the other. Although Julius Caesar was a dominant leader, Augustus Caesar was certainly the better leaderRead MoreCharacteristics Of The Persian Empire And The Muslim Empire1328 Words   |  6 Pagescultural practices blended together. As a combination of all these cultures, a great Muslim civilization rose, which led to a lasting golden age. In civilizations, the characteristics of a golden age were a stable government, a large amount of trade, and new technology. A stable government, being the responsible public administration, was a key characteristic of a golden age. The Abbasid dynasty already had a system of local officials and borrowed government techniques from the Byzantine Empire and the

Case Analysis of Sephora Direct free essay sample

The main issue with Sephora Direct is that Julie Bornstein, Senior Vice President of Sephora Direct, wants to double the budget for social media, video, and mobile in 2011. For the funding to be doubled, Bornstein must first convince David Suliteanu, President and CEO of Sephora USA. To convince Suliteanu, Bornstein’s team must identify what the company could gain from â€Å"winning† in the social media, video and mobile space. Also, figuring out what a â€Å"win† will mean for the company and how to measure the success of these digital efforts is important for Sephora. Situation Analysis The Sephora Direct Group is responsible for all of Sephora’s direct marketing and digital initiatives, including Sephora. com and the Sephora Beauty Insider loyalty program. Sephora’s current budget is estimated to be about $20 million. Of this, about $7 million is spent on online advertising, with the bulk taken up by online-search advertising. Only about $1 million is devoted to social media, mobile and video representing slightly less than 5% of the total marketing budget. Bornstein would like the social media, video, and mobile budget for 2011 to increase by $1 million to a total of $2 million. Sephora spent millions on online-search advertising by buying thousands of keywords for brands, products, and beauty-related terms. Search advertising represented the single largest component of Sephora’s marketing budget and was the largest source of new traffic to the Sephora website. Email marketing to Beauty Insiders was also a key element of the marketing mix, and Sephora spent millions on the entire Beauty Insider program. Social Media is an important element for Sephora to invest in because it is becoming an increasingly popular way to shop and gain clients; especially its younger clients. According to Comscore, mobile shopping rose from $396 million in 2008 to $1. 2 billion in 2009, and was projected to reach $2. 4 billion in 2010. Bornstein wants the social media budget for 2011 doubled so Sephora can expand its mobile offering, participate in social shopping programs, create more videos, and increase its presence on Facebook and Twitter. Sephora primarily competes with department stores as well as single-brand prestige beauty stores and multi-brand specialty stores. ULTA is the closest competitor to Sephora. Sephora also competes with several large online merchants such as Amazon. com and Beauty.com, as well as hundreds of smaller sites such as Birchbox and Gilt Groupe. Major strategic alternatives Sephora has two major strategic alternatives: maintain the status quo and not double its social media budget for 2011 or Sephora can choose the alternative and double its social media funding. Status Quo Sephora is the largest prestige beauty specialty retailer in the wor ld, and are one of the top 50 retail sites in the U. S. Sephora has around 3 million users visiting its website each month. According to Comscore, during 2010, Sephora. com had 310,000 visits each day with 11 page views per visit. Sephora has captured approximately 30% of the U. S. online market, making Sephora the number-one beauty website. Sephora also had nearly 900,000 Facebook fans and 100,000 Twitter followers by 2010. Also in 2010, Sephora already had 15 million customers signed up for the Beauty Insider program, and about 80% of Sephora’s sales came from Beauty Insiders. If Sephora decides to maintain its status quo and not increase the social media budget for 2011, it could mean that Sephora’s competitors will have an advantage over them. Sephora may lose out on potential profit from clients who decide to go with Amazon.com or Beauty. com. With many of Sephora’s potential clients shopping online and through mobile devices, it would hurt Sephora to not invest in social media, video and mobile space. Double Funding Sephora’s web presence is an important part of its strategy because young clients are going online to make purchases and Sephora needs to be able to reach clients online and through apps. Bornstein believes a mobile app could help clients while shopping in stores by giving them the information they need such as ratings and reviews to make purchasing decisions. Bornstein also believes that a good mobile app would increase in-store purchases by providing instant answers to burning questions and could serve as a bridge between their website and their stores. Research has shown that 25% of shoppers with smartphones used them to make purchases during 2009. If Sephora Direct’s social media budget were doubled, Bornstein would have more funding to expand Sephora’s mobile offering, create more â€Å"how-to† videos for YouTube, and increase its presence on Twitter and Facebook. Sephora discovered that its clients, who engage with them through Facebook and other channels, purchase more than those who do not. The downside of doubling the social media budget for 2011 includes determining where the money would come from, and how the money if shifted to digitalwould be allocated. Bornstein will also have to figure out how to measure the success of the investment and the best way to calculate a more traditional return on investment (ROI). Calculating ROI is difficult because Sephora also creates emotional connections that are difficult to quantify. Decision Criteria While evaluating the decision of whether to double the social media budget for 2011, several important criteria need to be considered. These criteria will be the basis for analyzing both alternatives and choosing the most appropriate alternative. 1. Potential for Future Profits: Doubling the social media budgets primary purpose is to increase profitability. Will profits increase? Why will profits increase? 2. Maximize Customer Satisfaction And Retention: Customer satisfaction and retention is very important for Sephora to remain profitable. Will doubling their social media budget help increase customer satisfaction? How can increased customer satisfaction with Sephora’s social media increase profits? 3. Measuring Success If the Budget Is Doubled: Where will the money come from? What does it mean to â€Å"win† with social media? What can be gained from â€Å"winning? What would a win look like for the company? How can Sephora measure their social media success? Analysis of Alternatives Sephora must analyze the two alternatives: maintaining the status quo or doubling the social media budget for 2011. The criteria that will help make the decision are the potential for future profits, maximizing customer satisfaction and retention, and measuring success of the doubled budget. Investing Helps Potential for Future Profits Investing in social media will help acquire new clients because many regions do not have a Sephora store; therefore Sephora’s online presence can reach out to those regions to invite new clients and gain more profit. Sephora’s e-commerce was projected to generate 15-20% of Sephora USA sales in 2010. Another benefit of e-commerce is that Sephora.com offers higher margins than a typical store due to lower overhead costs. By 2009, consumers spent 16% of all online time with social media. According to Comscore, mobile shopping increased dramatically from $396 million in 2008 to $1. 2 billion in 2009, and was projected to reach $2. 4 billion in 2010. With the increased budget, Bornstein can increase Sephora’s Facebook presence. Bornstein wants to pur chase more online-display advertising on sites like Facebook because Facebook is the largest and fastest growing social media site with over 500 million worldwide users and a 53% reach in the U.S. in 2010. One industry analyst valued each Facebook fan at $3. 60 based on the average number of messages a typical fan receives and comparing that to the amount of paid-online impressions needed to reach the consumer with the same number of messages. Also, when the Sephora. com website became optimized for mobile users in 2010, the team saw an increase in purchases from mobile phones within days. Bornstein estimated Sephora would generate several million dollars of sales through mobile devices in 2010. Not Investing Hurts Potential for Future Profits If Sephora does not double their social media budget for 2011, Sephora would not be able to reach as many potential clients since Sephora will have less of an online presence. As a result, Sephora may lose customers to competitors like Ulta. com or Amazon. com. Sephora would also not have the funds to increase its Facebook and Twitter presence, which will hinder Sephora’s ability to reach more potential clients. Sephora would also not have the funds to create as many videos for YouTube, which has been helping Sephora, attract clients from all over the world. Finally, if Sephora Direct’s social media budget is not doubled, Sephora will not be able to create a Sephora app for Androids and BlackBerrys which can hurt profit because these apps have been shown to increase Sephora purchases. Investing Increases Customer Satisfaction and Retention Sephora’s website served as a forum where its customers could learn and discover about all the different makeup products offered. Sephora’s clients were able to click on any product and read reviews from customers to decide if they want to purchase the item. When Sephora’s website opened its ratings and review board, Sephora had 32,000 ratings and reviews posted within 24 hours. By September 2010, Sephora had over 1 million product reviews posted, because its clients wanted to talk with each other and Sephora’s experts. The investment would help enhance and regulate Sephora’s website. Sephora began uploading videos to YouTube in 2007 and tens of thousands of users were watching Sephora’s â€Å"how-to† videos. In 2009, Sephora brought all of its company-produced videos together on an â€Å"official† Sephora YouTube channel, which generated over 3 million views. Customers enjoyed watching these videos to learn how to apply the makeup products they purchased and learn about new products they may want to purchase. The investment would allow Sephora to create more videos for its viewers. Sephora’s mobile app helped customers by providing instant answers to questions. The iPhone app was focused on making shopping easier for their clients. Sephora’s clients that did not own iPhone’s also wanted a Sephora app for Android and BlackBerry devices too. With an increase in the social media budget, Sephora would be able to allocate money to creating apps for those devices and satisfy those clients. Bornstein believed that social media played an important role in helping Sephora listen to its clients. Facebook and Twitter allows Sephora to be in constant dialogue with its clients to find out what they like and want. Sephora’s clients also use Facebook as a way to let Sephora know when they are out of products or if they had a bad experience at a store. Sephora was able to use Twitter and Facebook to its advantage by spreading news about promotions, contests, events, and other timely information. Also, Sephora clients tweeted about Sephora when they came across a great product or a new promotion. An increase in the social media budget will allow Sephora to expand its Facebook and Twitter presence and monitor those sites better. Not Investing Decreases Customer Satisfaction and Retention As soon as the Sephora app for the iPhone came out, Sephora clients with Androids and BlackBerrys began voicing their complaints about not having an app for their phone. If the social media budget is not doubled for 2011, these clients will not be able to have apps for their phones and they will be unsatisfied and will use another beauty app instead. Sephora’s clients enjoy watching its â€Å"how-to† videos, which also helps Sephora reinforce its positioning as an expert advisor. However, due to the cost of the videos, Sephora will not be able to make as many videos as its clients would like without the additional funding. Without an increase in the social media budget, Sephora would have a harder time remaining in constant dialogue with its clients through Facebook, and its Facebook page would not be as carefully monitored which could allow spammers to take over. Measuring Success If Sephora decides to increase the social media budget, Bornstein will have to determine where the money will come from. Sephora had already reduced the number of new animations each year from 18 to 13 and have scaled back circulation of their catalogs. However, Sephora may need to scale back even more on the number of new animations and catalogs to accommodate the increased social media budget. Winning in social media means making a profit off of the investment put into increasing Sephora’s social media efforts. A win for Sephora would look like an increase in clients and therefore profit for the company. Sephora can measure the success of the increased social media budget by tracking the increase in Facebook comments, Facebook likes, Twitter followers, Beauty Talk members and posts, and mobile usage data. Sephora can also measure the success of the increased budget by measuring the increase in purchases from mobile devices. Recommendation: After analyzing both alternatives and considering the facts using the decision criteria, the results show that Sephora should double its social media budget for 2011. Since Sephora needs to reach its clients through social media to produce a higher profit, increasing its social media budget will help increase its profit. Also, because Sephora needs to make its customers happy to retain them and remain competitive, additional funds for apps, Facebook, Twitter, and YouTube will satisfy its clients and attract even more clients. For these reasons, Sephora should double its social media budget for 2011.

Analysis of Iinternational Marketplace †MyAssignmenthelp.com

Question: What is it that an exporter looks for in an international marketplace? Is it always the same or does it vary with market analysis? Answer: International Business For many exporters globally, there are key factors to consider while checking for export marketplaces for their products. Many a times, the export business may outwardly look simple, however there can be serious challenges in setting up a successfully export operations. In many parts of the world, exporters find different cultures, administration taxation schemes and these challenges can complicate easy set up for his her business overseas (In Barry, 2013).The export markets have great potentials for lucrative revenue generation and this one key reason many business crave for a pie of the international market place (Rugman, 2017). However, before venturing into the marketplace, there are several questions that exporters over time have considered as a basis of getting into the exporters arena. It is important for an exporter to know beforehand whether his/her commodity of export is adapted to meet the international standards for that particular market. The issue of regulations that are in place is also another consideration. For the exporter, they need to choose the best product for the market entry as that would either spell doom or victory in the industry. The local cultures and languages for where an exporter identifies the market need to be considered on how it would affect export of goods and services (Zuckerman, 2002). There is need to question on how customers will be reached whether directly or through distributors/ agents, the issue of demand versus supply plus after sale services, type of promotion and intellectual property protection. The ultimate consideration will be the revenue target from the venture (Taft, 2005). All this questions will enable an exporter decide appropriate market place to venture in after a critical analysis of business viability. References Barry, D., U.S. Commercial Service,. (2013). Exporters!: The wit and wisdom of small businesspeople who sell globally. Rugman, A. M., Collinson, S., Narula, R. (2017). International business. Harlow, United Kingdom: Pearson Education. Taft, R. A. (2005). Growing your business globally. Mason, Ohio: Thomson. Zuckerman, A. (2002). Operating globally. Oxford: Capstone Pub.