IPod Marketing Plan

Introduction          apple electronic computer Inc. designs, develops and markets a business of appearance adapted digital music players called iPods. Since launching the mathematical harvest-feast line in the do of 2001, the order has expanded the iPod reaping line to include relate accessories and services, including the online distribution of third-party music and auditory sensation books. Last year the iPod merchandise line generated more than 55% of revenues from the sales of all digital music players (Salkever, 2004). This paper align present a merchandising course of study for the iPod output line that result enable Apple Computer Inc. to pick up its marketing objectives. Situational Analysis Marketplace Trends Ongoing competitor legal action will require that Apple regularly adjust its marketing plan for its iPod product line. Some of this activity has already contributed to one(a) fundamental marketplace trends, the movement in tech nology desegregation. The eventual(prenominal) consolidation in the digital music industry will enable customers to use products and related services from different competitors, eliminating the prerequisite for customers to acknowledgment products from the same manufacturer. Key Strategic Factors Apple Computer Inc. will be able to sustain a warring advantage for a human activity of reasons.

These reasons include the following(a): o         The fellowship has a strong squad of perpetrate people; o         The company has demonstrable a really strong brand for the iPod product line; o         The company has! developed a number of strategic alliances in solution to the technology consolidation movement and evolving marketing objectives for the iPod product line; and o         The company has a well-known culture that supports it beingness market leadership in innovation. The basis for growth for the iPod product line includes a number of approaches. These approaches include the following: o         Tar give-up the ghosting the baby boomer market, which has been mostly ignored by the digital music industry in general; o         Strengthening existing strategic alliances and pursuing... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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