Marketing

| | Marketing Cool Produces to Cool PeopleProduct, Promotion, Price, and Place: 1. What is Skechers? Skechers is a miscue lodge of comfortable footwear with edgy hip designs; they offset printing been in furrow since 1992 and argon now a return recognized scar. 2. How does the company figure out what consumers regard and literary argument it? Skechers intent trade research through focus groups control up of kids all over the world; also the expend of target merchandising of people ages 12-24 years old or anyone leading a youthful lifestyle. 3. What is Skechers primary coil colloquy to their consumers? Skechers primary communication to their consumers is the Director of Public Relation, Kelly OConor. 4. How do they use promotion to buy at this message and the brand? Skechers uses promotions, such as personal selling, sales promotions, public relations and advertisement to support their message and brand. 5. Do you think Sketchers cost more than or less than the average damage for shoes in from severally one of their competing categories? Yes, I opine more or less of Skechers shoes are more expensive than the average price of shoes in each of their competing categories. 6. Why would Sketchers choose this typeface of pricing and why do consumers pay it?

I believe Skechers name chooses some high prices because they deal that having a timbre shoes and the edgy designs go forth sell if it is remediate than the other brands; also consumers pay for quality especially if they know the brand that they are dealing with. 7. Skechers are sold non onl y to end consumers through their sell store! s but B2B to shoe retailers and distributors as well. How will the process of marketing B2B differ from Sketchers consumer marketing efforts? Skechers has built brand integrity and a loyal customers base that even in B2B the other business would want to business with a company that has a interior(a) reputation. However, the marketing to B2B would be different than B2C; for sheath Skechers will have to build a relationship with...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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