Marketing research goals Essay Example | Topics and Well Written Essays - 1000 words

Marketing research goals - Essay ExampleApart from this merchandise research also is important for an organization as it gives them directions for early planning. Its like if marketing is an engine that drives a countrys economy than marketing research is the process that keeps the engine tuned. Marketing Researchs wide range of uses kindle measure the splendour of it. For example it helps in making new and improved products and enables an organization to restrain a more convenient delivery of products and services.Well marketing research results can be both correct and incorrect, same is for the viewpoints of the senior management. The major reason for following either iodine of the options, which is following the marketing research conclusion or the viewpoints of senior management, depends on how much a person knows about the marketing research. If a person is sure that there has been no mistakes or errors throughout the marketing research then he can be sure of following th e conclusions based on the marketing research but its not necessary that the results experience out to be positive. Its vice versa if u follow the viewpoints of the senior management.Rather than offering the same marketing premix to different customers, organizations plan out market segmentation. Market segmentation helps firms to tailor marketing mix for specific target markets, hence better satisfying customer needs. Not all elements of the marketing mix atomic number 18 changed from one segment to another. For example in some cases only the promotional campaigns would change.A niche is a further division of a segment. Thus, the variance between a segment and a niche is that between segments substitution is negligible, while a large part of the customers in a segment allow for allow substitution between niche products. Niche products are aimed at a smaller group of consumers within a segment, for whom specific product properties are obligatory, while the same properties were only positioning properties in the broader market segment.We can have a market segment of one individual but in business markets not in consumer markets. There is a major reason for it. The reason is that in business markets an organization can have only one consumer. This is due to the high equipment casualtyd machinery transactions that take place in the business markets. Apart from that, organizations do want many customers to cater to but they can have a single customer as well and can be specialized producer for a single buyer as they are so far making profits in doing so.Ans.3There are staple fiberally two types of sellers in any international market. These two types rely on the two basic terms that a buyer uses to distinguish the products. These two factors are price and quality. Some seller might be giving a good price but not good quality and vice versa. Sellers can be buyers there is no doubt about it. There is no country that is entirely self sufficient in producing e very single good or commodity that is required by the people living in it, hence holding this fact in the mind a seller can be a buyer is proved easily.The challenges in regard