Analysis of Iinternational Marketplace †MyAssignmenthelp.com

Question: What is it that an exporter looks for in an international marketplace? Is it always the same or does it vary with market analysis? Answer: International Business For many exporters globally, there are key factors to consider while checking for export marketplaces for their products. Many a times, the export business may outwardly look simple, however there can be serious challenges in setting up a successfully export operations. In many parts of the world, exporters find different cultures, administration taxation schemes and these challenges can complicate easy set up for his her business overseas (In Barry, 2013).The export markets have great potentials for lucrative revenue generation and this one key reason many business crave for a pie of the international market place (Rugman, 2017). However, before venturing into the marketplace, there are several questions that exporters over time have considered as a basis of getting into the exporters arena. It is important for an exporter to know beforehand whether his/her commodity of export is adapted to meet the international standards for that particular market. The issue of regulations that are in place is also another consideration. For the exporter, they need to choose the best product for the market entry as that would either spell doom or victory in the industry. The local cultures and languages for where an exporter identifies the market need to be considered on how it would affect export of goods and services (Zuckerman, 2002). There is need to question on how customers will be reached whether directly or through distributors/ agents, the issue of demand versus supply plus after sale services, type of promotion and intellectual property protection. The ultimate consideration will be the revenue target from the venture (Taft, 2005). All this questions will enable an exporter decide appropriate market place to venture in after a critical analysis of business viability. References Barry, D., U.S. Commercial Service,. (2013). Exporters!: The wit and wisdom of small businesspeople who sell globally. Rugman, A. M., Collinson, S., Narula, R. (2017). International business. Harlow, United Kingdom: Pearson Education. Taft, R. A. (2005). Growing your business globally. Mason, Ohio: Thomson. Zuckerman, A. (2002). Operating globally. Oxford: Capstone Pub.